Why Ronaldo, then erupts — the air filled with one elongated roar: “Siuuu!” Every fan,. But why does Ronaldo say siuuu? In this article, AnaGoal will take you on a deep dive into the origin, meaning, evolution, and cultural impact of the iconic siuuu celebration — a ritual that’s as much part of CR7’s identity as his dozens of trophies.
The birth of the Siuuu celebration

Though Ronaldo has celebrated goals with various gestures throughout his career, the moment the siuuu ritual first appeared is well-documented. It happened in 2013 during a pre-season match against Chelsea in the United States, part of the International Champions Cup. Ronaldo scored, sprinted, leapt, spun mid-air, landed with arms outstretched — and let out his first “Siuuu” to a stunned crowd.
That match marked the birth of what would become his signature celebration.
Ronaldo himself later admitted he didn’t plan it. In interviews, he said: “I just scored the goal and it just came out. It was natural.” Over time, he refined the movement — the leap, the rotation, the pose — and fans responded by chanting it back.
Interestingly, Ronaldo also used a version of siuuu off the field: at the 2014 Ballon d’Or ceremony, he let out a shout he later revealed was the same mantra — linking the celebration to a moment of personal success.
What does “siuuu” mean — linguistically and emotionally?
When you hear siuuu, it’s not random noise — there’s meaning underneath.
The linguistic root, siuuu derives from the Spanish (and Portuguese) word sí, which means “yes.” He once explained: “It means yes — very simple, but meaning it strongly.” The extra vowels and drawn-out “uuu” emphasize and dramatize that affirmation.
This link to sí gives the celebration the flavor of triumph, confirmation, and emphatic assertion: “Yes — I did it. Yes — I matter.”
Emotional and psychological layers
Beyond linguistics, siuuu carries deep emotional weight. When Ronaldo screams it:
- It’s a release of pent-up adrenaline, joy, and validation.
- It becomes a challenge to opponents — a roar that says: you can’t stop me.
- It connects with fans, who often mirror the sound, forming a shared moment across stadiums.
- It cements Ronaldo’s identity: bold, dominant, always stamping his presence on big moments.
Because it’s part ritual, part athletic showmanship, siuuu goes beyond just celebrating a goal — it becomes a statement.
How the celebration evolved through Ronaldo’s career

Over the years, siuuu has become more than a goal roar — it’s a ritualized performance, adapted and refined across Ronaldo’s club transitions and international stints.
Real Madrid era — spreading wings
When Ronaldo was at Real Madrid, the siuuu celebration became a fixture. He began to integrate the leap-twist technique, perfect the landing pose, and time it with camera shots. The Madrid years were when siuuu grew.
He also first vocalized the link to sí during this period.
Juventus, Manchester United, Al Nassr — continuity and adaptation
Even after leaving Spain, Ronaldo carried siuuu with him. At Juventus and during his return to Manchester United, the celebration featured whenever he scored. The structure stayed the same — jump, spin, landing, roar — though small tweaks over time made it cris.
Today at Al Nassr, siuuu remains part of his identity. Ronaldo has noted his pleasure when fans, players in other sports, or children replicate it. He’s fully embraced it as part of his legacy.
Moments when siuuu becomes iconic
Some siuuu moments stand out:
- When Ronaldo used it at the Ballon d’Or in 2014, giving it a trophy-laden symbolism.
- High-stakes matches: World Cup qualifiers, Champions League knockouts, El Clásico — any time the roar multiplied its impact.
- Milestone goals: his 700th, 800th, or landmark goals in various clubs — spreading siuuu beyond routine scoring.
In such instances, it transcends mere celebration and turns into folklore.
Why fans, other players, and culture adopted it
siuuu is no longer just Ronaldo’s celebration; it’s a cultural phenomenon.
Fans as echo chambers
When Ronaldo lets out siuuu, fans chant it back, creating a feedback loop. Stadiums echo, social media amplifies, and the chant becomes a symbol of unity among supporters. The collective cry reinforces the moment’s drama.
Other players mimicking it
From younger footballers to athletes in entirely different sports — many have imitated siuuu. That adoption turns the celebration into a symbol of aspiration: if you’re great, you do the siuuu.
That cross-sport spread is remarkable: siuuu has appeared in tennis, cricket, NFL, MMA — turning.
Media, memes, and branding
Because it’s visually and audibly striking, siuuu is easy to meme and share. Videos, GIFs, sound bites travel fast. Ronaldo’s own brand identity leans into it: merchandise, marketing, and his public persona often reference siuuu. The slogan-like power helps make him more than a player — a brand.
Addressing skeptics — myths, misunderstandings

Not every fan or analyst buys into siuuu as “deep meaning.” Some see it as showboating, arrogance, or oversimplified branding. Let’s address key critiques:
Myth: It’s just for show.
Certainly, celebration is performative. But siuuu started spontaneously and retained emotional authenticity. Ronaldo has affirmed it still comes from the gut — not just a choreographed marketing move.
Misunderstanding: It’s always the same.
While the core is recognizable, subtle variations emerge depending on context — he may delay the jump, hold the pose longer, or adjust tempo.
Critique: It overshadows team play.
Some argue individual celebrations like siuuu distract.
The anatomy of a perfect siuuu
Want to break down how Ronaldo nails it, every time? Here’s a step-by-step of the athlete’s choreography:
- Score & sprint — He drives toward the corner, eyes fixed on that iconic moment.
- Take off — A strong vertical jump, knees bent, force generated.
- Mid-air rotation — A 180° twist or subtle spin to face the crowd/camera.
- Landing pose — Feet wide, squat slightly, arms extended outward.
- Back to camera — Turn such that his name and number face fans.
- The roar — A loud, held “Siiiiuuuu!” — the vocal focal point.
- Moments of pause — He absorbs the crowd, sometimes locking eyes, then continues the celebration.
This mix of athleticism, theatrics, and emotion gives siuuu its power.
Why siuuu will live on
Even as Ronaldo’s playing days wind down, siuuu has staying power. It’s not just about goals — it’s about identity, ritual, and imprinting a legacy into football culture.
- It is organically tied to Ronaldo — difficult to separate.
- Younger players who grow up imitating it will keep it alive.
- It’s part of storytelling — highlights, documentaries, recaps will replay it for generations.
- As media, memes, even gaming continue referencing it, it becomes eternal.
Final Thoughts
Why Ronaldo says siuuu is a question that leads into identity, emotion, and football mythology. What began as an unplanned exclamation has become a powerful ritual: a linguistic “yes,” a roar of triumph, and a brand in itself. Whether you love it or critique it, siuuu is inseparable from Ronaldo’s story.
So next time CR7 lines up a shot, imagine the leap, the twist, the landing — and the roar that echoes beyond the pitch. That’s siuuu.
In this article, AnaGoal has unraveled the origins, meaning, and evolution of siuuu, and shown why it resonates far beyond a simple goal cry. If you enjoyed this dive into football culture, stay tuned — and don’t forget to share, comment your favorite siuuu moment, or explore our other deep-dives into players and celebrations.